Red Velvet Heart-Shaped Whoopie Pies for Valentine’s Day

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I never had red velvet cake growing up.  I don’t know…maybe it’s not as popular in New England.  I often wondered what it tastes like.  Well now, in my forties, I can proudly say I’ve tried it, I’ve made it, and I love it!  :)  Did you grow up eating Red Velvet Cake?

I got the idea to make heart-shaped Red Velvet Whoopie Pies after browsing the Wilton products at my local Michael’s store.  The Wilton aisle always gives me ideas and inspiration!  I could spend a week in that aisle if they let me!

I added 2 tablespoons of batter to each heart, pressing down the batter to fill in the heart shape.

They came out pretty thick, so I decided to cut them in half.  A long serrated knife works best.

I filled my pastry bag with the filling and used a #32 decorating tip to fill the whoopie pies.  Trust me, it’s faster, neater, and easier than using a knife.

Here are my first Red Velvet Whoopie Pies!  They are S-O  G-O-O-D!  I will definitely make them again!

These Whoopie Pies are perfect for Valentine’s Day!  Give them a try!

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  1. 2


    I grew up in New England too and have STILL never tried red velvet cake. I never even heard of it until I saw Steel Magnolias and saw the red velvet armadillo cake. Even then, I didn’t understand what it was. Maybe someday I’ll try it! :) Those look good!

  2. 3


    Oh I love these! And, the reason you probably never had a Red Velvet Cake growing up in New England is because it is a well loved southern cake! I absolutely grew up with it – it’s a pretty classic cake made at Christmas in the south and just the thought of it brings my mama and her cake to my mind.

  3. 6

    carole says

    so glad I found this recipe……………………..I”ve had this pan for about 5 years and never used it. Now” s my chance. Thanks

  4. 9


    Thanks for linking up to Made From Scratch Tuesday! Anything with red velvet cake has my attention! These look yummy and so cute for Valentine’s Day!

  5. 10


    They’re so cute, Jane…I love them! Growing up, red velvet was actually one of my favorites. I would love to make these for Valentine’s Day 😀 Thank you for bringing them to the hearth and soul hop this week!

  6. 11


    They look beautiful! Good call to cut them in half; they look “just right”:) I never had red velvet cake growing up either. I’ve also never made whoopie pies! I need to get a move on!

  7. 13


    These are so gorgeous. I love the heart pan and that makes just perfect little cakes that are just magical. Yum. Does that mean I need to buy another pan????

  8. 14

    Ricarda says

    Hi Jane,
    Definitely bookmarking this recipe. I must have that pan so I’m hoping my local Michael’s will have it so I can use my 40% off coupon. I love your recipes!! Keep them coming!

  9. 15


    WOW Jane – I’m so impressed! Your whoopie pies look perfect! My mom made red velvet cake from scratch when I was a kid – the frosting was made with crisco and flour – sounds horrible but it’s awesome! I don’t have a Michael’s locally, but you can bet when I get near one I’ll be heading for the Wilton aisle. Thanks so much for sharing – we’re snowed in so I will spend most of the day in the kitchen and I can hardly wait! Wish I had a heart shaped pan today!

  10. 20

    Terri S. says

    I’ve had red velvet cake and love it but I didn’t know what a whoopie pie was. Love your heart whoopie pies! These will be perfect for my 5 yr old granddaughter’s next tea party with her little friends and cousins. Also, they’ll be great to make when I have my girlfriends over for coffee. I’ll have to look for this pan at my Michael’s store. Thanks for recipe!

  11. 25

    Lori A. says

    Oh yum!! Red Velvet has been my favorite since I was a kid. There was a bakery in my hometown that made the best RV cake. Sadly, they recently shut down. I have never actually made one myself…but my daughter and a couple of her friends made some over the Christmas break and it was yummy. :)

  12. 27


    These look so easy and delicious, I have never thought to make whoopee pies from scratch so this is a new one for me. I didn’t have red velvet growing up either! It was only in the last few years I have even really known about it and it is just perfect for making hearts. Very cute.

    Thanks so much for adding it to The Valentines Party!

  13. 28


    These look spectacular! Your photos are gorgeous and so are the whoopies. I have a weird Whoopie pie fascination. I just made Red Velvet pancakes. Did you really use the whole bottle of dye? That is my big question. I always have trouble getting my cakes really red when I make Red Velvet anything. Thanks for the tip.

    • 28.1

      Jane Doiron says

      Hi Geni,
      I used the whole bottle of .3 fl. oz. red food coloring. Some recipes use 1 oz. My whoopie pies were not very red so you probably want to add more than I did.

  14. 29


    Hi there! I found you from Sweets for a Saturday, and goodness do these look delicious! Thanks for sharing the recipe- I can’t wait to give it a try!

  15. 39

    Hilary Thomas says

    Do you think these could be made ahead? I need to bring a cake to a party on a Tuesday and my Monday is booked solid. Could I make them on the Sunday? They look perfect for the occasion!

    • 39.1

      Jane says

      Hi Hilary,
      They’re moist, so I think the red velvet cakes would be fine in 2 days as long as they are covered and refrigerated. If you can make the cakes and frosting on Sunday and frost them on Tuesday, that would probably taste better. It wouldn’t take long to frost them, especially if you use a pastry bag (as shown above). Enjoy!

  16. 41

    Sherry says

    PERFECT! Made them for my daughter’s Bday treat and with all your helpful tips they were just perfect. Thank you.

  17. 42


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